What will be the future of Digital Marketing in 10 Years?

Digital marketing rolled over and took its first crawl by the 1990s. Within two decades, the industry rapidly expanded to monumental proportions.

Digital marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet and digital marketing is another form of marketing that works online and promotes our business, our profile in many modular ways.

So, Digital Marketing is another form of the market which exists online. Today, engaging in digital marketing is a lot like playing a video game. By 2031, the strategies and practices we implement today will feel like a world away.

Digital Marketing Will Tailor to Voice Searching

As mentioned earlier, mobile optimization will be a big focus in the coming years. Whether digital marketers take advantage of voice searching will be up to them.

Voice searching may hold more weight in certain industries, which means it will only appeal to digital marketers who specialize in those industries.

Local businesses are likely to benefit the most from voice search. They’ll continue to use SEO to increase their local search rankings. Customer reviews will still hold weight in the future, as well.

Video Content is Already Taking Off

Video content will comprise up to 90% of web traffic by 2022. More than half of consumers are likely to buy something after watching a video. So, it’s no wonder why 87% of digital marketers are jumping into video content.

Of course, there’s YouTube, but other social media platforms have made it easy to create and broadcast videos.

They’ve also made it easier for companies to hone in on their audiences. Users can find videos on Instagram and Facebook by searching relevant hashtags. They can even share content by re-posting or tagging people, but more on social media later.

Digital Marketing Tools & AI Will Become More Sophisticated

There are already tools in place that can measure a website’s backlink profile. With this kind of advantage, websites can see where they stand next to the competition.

These types of tools can also measure the quality of a link, and help websites filter out broken links. These research tools are already growing more advanced now. So, 5–10 years from now, they’ll likely be even better at narrowing in on quality links.

Digital marketing tools might also be able to tell us more about our audiences in the future. Digital marketers will then be able to improve their SEO metrics and tactics.

Artificial intelligence will also help marketers analyze their audiences better. They’ll not only increase productivity but improve user experience, as well. Chatbots and custom product recommendations are already growing big in e-commerce.

In short, long-form content does have a place in the future of digital marketing. Research tools and AI will enhance the way we engage with customers online.

Social Media Consumption Will Change

Online users’ content consumption behavior is constantly changing. For this reason, the kinds of content you need to draw users to will no doubt keep evolving.

For instance, research shows that people have a tendency to look at videos much longer than they do static pieces of content on social media platforms, such as Instagram and Facebook.

Also, customers are apparently more willing to purchase products once they’ve viewed videos of the products in action.

Final Considerations

As we mentioned earlier, acquiring new clients and prospects is costing more today than it did in the past.

So, it’s in your best interest to optimize all actions that your clients perform and make automated follow-ups of their interactions with your brand.

The truth is, you should be taking a totally different approach with people who have visited your website, and perhaps were going to purchase your product, than you would with people who have never displayed interest in your offering.